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Fresh Start Fusions™ Provides Smoothie Purists a Convenient, Clean-Eating “Starter Kit” With No Additives or Preservatives
PHOENIX, March 31, 2015 — Pairing increasing consumer demand for better-for-you snacks with its unique capability to grow and package frozen fruit and vegetables, Inventure Foods, Inc. (Nasdaq: SNAK) introduces Rader Farms® Fresh Start Fusions. This new line of strategically paired frozen fruits and vegetables has been premixed together to offer a new level of convenience for the health-conscious consumer who makes smoothies or other frozen beverages at home. Fresh Start Fusions feature only real fruit and vegetables, with no sweeteners, preservatives or other added ingredients.
Rader Farms’ Fresh Start Fusions will debut in three varieties, including Sunrise Refresh Fusion, Morning Vitality Fusion and Daily Power Fusion. The frozen fruit and vegetable blends will be available in grocery stores in eight-ounce packages yielding two, eight-ounce smoothies when blended as directed with water and/or fruit juice. The grocery packages have a suggested retail price of $2.99. A 48-ounce club store variety will also be available, providing six, eight-ounce smoothies for a suggested retail price of $9.99 per bag.
Rader Farms Fresh Start Fusions may change the way consumers make homemade smoothies or juice blends by eliminating the need for fruit and vegetable preparation. Just as important, they also eliminate the risk of fresh ingredient waste and provide year-round availability.
Fresh Start Fusions feature a simple ingredient panel and the bags have a clear “see-thru” window on the front of the package so consumers know exactly what is going into their smoothie. In addition, the ready-to-blend smoothie kits feature:
• Zero additives and no sugar or preservatives
• An excellent source of vitamins, nutrients & antioxidants!
• Pre-cut frozen fruit and vegetables picked at the peak of ripeness and individually quick-frozen (IQF) to preserve freshness and nutritional value
• Certified gluten-free, dairy-free, vegan and an excellent source of vitamins A and C
• A delicious mix of fruits and vegetables provides endless options for smoothie recipes. Mix with milk or coconut water; add protein powder or yogurt, etc. Recipe ideas can be found and shared at www.raderfarms.com/recipes.
Sunrise Refresh is a blend of blueberry, strawberry, red raspberry, kale and spinach offering 145 percent of the daily recommended value (DV) of both vitamins A and C (per one cup serving). Morning Vitality combines mango, nectarine, sweet potato and carrot to provide 180 percent DV of vitamins A and 50 percent DV of vitamin C. Daily Power includes a nutritious blend of green apples, pineapples, kale and broccoli to deliver 160 percent DV of vitamin C and 110 percent of vitamin A.
“We’ve grown and processed berries for nearly 75 years at Rader Farms, and we’ve been processing frozen vegetables from our Fresh Frozen facility for nearly four decades,” said Dan Hammer, senior vice president and general manager of the frozen division at Inventure Foods. “We have a unique understanding of today’s frozen food consumer, and we know the great lengths they go to make a blended smoothie or fresh juice at home. Fresh Start represents a giant leap forward in terms of convenience for these consumers, and the nutrition is everything one would expect from our premium Rader Farms brand.”