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Innovative + New-Venture = Inventure

Nathan’s Famous® Snack Line Introduces On Trend Onion-Flavored Snack With Beer Battered Onion Rings

PHOENIX, Jan. 26, 2015 —Inventure Foods, Inc. (NASDAQ:SNAK), the nation’s leading snack food innovator, has expanded its licensed Nathan’s Famous® snack food line with the addition of Beer Battered Onion Rings. The new snack is currently available in convenience and grocery stores nationwide in 2.0 and 3.5 ounce bags with a suggested retail price of $1.99 – $2.49 per package.

Onion-flavored snacks have been a favorite flavor among consumers for some time and the flavor trend is only increasing. The new onion ring snack mirrors the Beer Battered Onion Rings found on the restaurant’s menus. Nathan’s Famous ready-to-eat snacks began with Cheddar Cheese Crunchy Crinkle Fries, replicating the restaurant’s popular side dish, and expanded its offerings with additional flavors.

Nathan’s Famous Beer Battered Onion Rings provide a crispy, crunchy onion snack that looks and tastes like the real thing as a result of a proprietary extruded process that is baked instead of fried. The result is a light, yet hearty onion ring snack with only 140 calories per serving. Additionally, the snack is gluten free with zero trans fat.

“We’ve had much success producing onion-flavored snacks across a few of our product lines. As a result of our success with those products and the recent onion trend, it was a natural move to develop a snack which paralleled Nathan’s Famous’ popular onion rings,” said Steve Sklar, senior vice president and general manager for Inventure Foods, Inc. “We believe we’ve hit the mark with the new Beer Battered Onion Rings snacks and look forward to a positive consumer response.”

Inventure Foods manufactures the Nathan’s Famous snacks under a licensing agreement with Nathan’s Famous, Inc. (NASDAQ: NATH), which commenced in the fourth quarter of 2011. Inventure Foods has a proven track record of translating popular restaurant menu items into ready-to-eat snacks, including TGI Friday’sTM snacks, Vidalia BrandsTM snacks and Seattle’s Best Coffee® Frozen Coffee Blends, as well as better-for-you offerings like Jamba® “at home” smoothie kits.

Nathan’s Famous began as an American dream for Polish immigrant Nathan Handwerker, when he opened a single hot dog stand in Coney Island, Brooklyn in 1916. In the nearly 100 years that have passed since opening day, Nathan’s has gained worldwide recognition for the unequaled quality and taste of its products and has grown to become an internationally-recognized brand. Nathan’s Famous products are sold in all 50 states and nine foreign countries, reaching millions of customers through its restaurant franchise, food service channels and packaged products.

About Inventure Foods, Inc.
With manufacturing facilities in Arizona, Indiana, Washington, Oregon and Georgia, Inventure Foods, Inc. (Nasdaq: SNAK) is a marketer and manufacturer of specialty food brands in better-for-you and indulgent categories under a variety of Company owned and licensed brand names, including Boulder Canyon Foods™, Jamba®, Seattle’s Best Coffee®, Rader Farms®, TGI Friday’s™ , Nathan’s Famous®, Vidalia Brands®, Poore Brothers®, Tato Skins®, Willamette Valley Fruit CompanyTM, Fresh FrozenTM and Bob’s Texas Style®.

About Nathan’s Famous, Inc.
Nathan’s is a Russell 2000 Company that currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, the Cayman Islands and ten foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Last year, over 480 million Nathan’s Famous hot dogs were sold. Nathan’s was ranked #22 on the Forbes 2014 list of the Best Small Companies in America and was listed as the Best Small Company in New York State in October 2013. For additional information about Nathan’s please visit our website at