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Innovative + New-Venture = Inventure

JAMBA® “AT HOME” smoothies expands fruit & veggie line with addition of NEW Blue Fusion & Red Fusion BLENDS

Smoothie Kits Take the Guesswork Out of Delicious Homemade Fruit & Vegetable Smoothies

PHOENIX, May 5, 2014 –Jamba® At-Home smoothie advances the fruit and vegetable smoothie trend with the addition of two new varieties of dairy-free, gluten free fruit and veggie blends this month. Blue Fusion and Red Fusion feature vitamin-rich vegetables, such as purple carrot, sweet potato, broccoli and spinach combined with naturally sweet fruits like dark cherries, strawberries, blueberries and apples. When blended together from the convenience of home, the newest Jamba Fusion smoothies offer a great tasting, refreshing blast of nutrition.

Blue Fusion and Red Fusion begin to appear in the frozen section of grocery stores this month with widespread distribution expected in June. The new smoothie kits have a retail price of $2.99 – $3.99 per eight-ounce bag; each package contains frozen fruit and vegetable blocks that, when blended with one cup of apple juice, make two, eight-ounce servings.

“The smoothie has evolved from simple fruit and yogurt blends to full-on functional beverages featuring spinach, kale and other veggies that boost nutritional value,” said Steve Sklar, senior vice president of marketing for Inventure Foods, Inc. “Unfortunately, this functional approach often comes at the expense of taste. That’s not the case with our Fusion line of at home smoothie kits. In fact, these are some of the best-tasting smoothies we’ve ever developed, and they also happen to be dairy-free.”

Combining blueberry, banana, apple, blackberry, carrot, broccoli and spinach ingredients, Blue Fusion delivers a delicious smoothie suitable for any time of day. Red Fusion features a blend of red raspberry, strawberry, dark sweet cherry, purple carrot and sweet potato ingredients to offer a refreshing beverage equally suitable as a post-workout refreshment or a better-for-you snack.

Both dairy-free smoothie blends provide a full serving of fruit with 130 calories (or less) per eight-ounce glass. Each serving also provides 100 percent of the recommended dietary allowance (RDA) of vitamin C, 40 percent of vitamin A and 25 percent of vitamins D, E, K, B1 and B6.

Blue and Red Fusion join the Green Fusion blend, the categories first fruit and veggie smoothie, originally introduced to grocery stores last summer. In addition to the new Fusion blends, the Jamba At-Home line includes some of the retailer’s best-selling fruit smoothie blends, including Strawberries Wild ®, Razzmatazz®, Caribbean Passion ®, Orange Dream Machine® and Mango-a-go-go®.

About Inventure Foods, Inc.
With manufacturing facilities in Arizona, Indiana, Washington, Oregon and Georgia, Inventure Foods, Inc. (Nasdaq: SNAK) is a marketer and manufacturer of specialty food brands in better-for-you and indulgent categories under a variety of Company owned and licensed brand names, including Boulder Canyon Natural Foods™, Jamba®, Seattle’s Best Coffee®, Rader Farms®, T.G.I. Friday’s®, Nathan’s Famous®, Vidalia Brands®, Poore Brothers®, Tato Skins®, Willamette Valley Fruit Company™, Fresh Frozen™ and Bob’s Texas Style®.

About Jamba Juice Company
Founded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™,  baked goods and snacks. As of December 31, 2013, there were 851 Jamba Juice store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at Fans of Jamba Juice can find out more about Jamba Juice’s locations as well as specific offerings and promotions by visiting the Jamba Juice website at or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).