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Innovative + New-Venture = Inventure

Inventure Foods, Inc. Expands Vidalia Brands™ Snack Food Portfolio With The Introduction Of Zesty Ranch Sweet Onion Petals

PHOENIX, Feb. 9, 2015 — Leading snack food innovator, Inventure Foods, Inc. (NASDAQ:SNAK), has expanded upon its licensing agreement with Vidalia Brands™, the Georgia onion brand known for great-tasting sweet onions, with the debut of Zesty Ranch Sweet Onion Petals. Available in 1.35 and 2.25-ounce bags with a suggested retail price of $1.00 – $1.99 per package, the Zesty Ranch Sweet Onion Petals snack will be available nationwide in vending and convenience stores this month.

Zesty Ranch Sweet Onion Petals take snacking to new heights with the addition of ranch seasoning, which offers a new spin to the snack line’s original Sweet Onion Petals variety. The snack sticks’ signature sweet onion flavor comes from real Vidalia onion puree. The natural sweetness is complemented by an herb-spiced ranch dressing that offers just the right amount of pepper spice. The result is a delicious, flavorful crunch with each bite.

“Onions continue to be a huge flavor trend and we have enjoyed working with the team at Vidalia Brands to bring the unique sweet onion flavor to the snack aisle,” said Steve Sklar, senior vice president and general manager for Inventure Foods, Inc. “We believe consumers resonate with the familiarity of the Vidalia onion flavor and that’s why it’s one of our fastest growing lines. This is the fifth product we’ve introduced since the beginning of our licensing partnership with Vidalia Brands and we expect it will be just as well received by consumers as the previous four.”

Zesty Ranch Sweet Onion Petals are baked, gluten-free and feature zero trans fats. In addition, they are naturally 30 percent lower in fat than traditional potato chips and feature 130 calories per serving.

The new Zesty Ranch Sweet Onion Petals join the existing line of Vidalia Sweet Onion Petals, Sweet Vidalia Onion Kettle Chips, Sweet Vidalia Onion BBQ Kettle Chips and Sweet Potato Fries.

About Inventure Foods, Inc.
With manufacturing facilities in Arizona, Indiana, Washington, Oregon and Georgia, Inventure Foods, Inc. (Nasdaq: SNAK) is a marketer and manufacturer of specialty food brands in better-for-you and indulgent categories under a variety of Company owned and licensed brand names, including Boulder Canyon Foods™, Jamba®, Seattle’s Best Coffee®, Rader Farms®, TGI Friday’sTM , Nathan’s Famous®, Vidalia Brands®, Poore Brothers®, Tato Skins®, Willamette Valley Fruit Company™, Fresh Frozen™ and Bob’s Texas Style®.

About Vidalia Brands™
Located in Glennville, Georgia, Vidalia Brands Inc. is a sister company of Bland Farms LLC, the industry leading grower, packer, and shipper of the world famous Vidalia® sweet onion. Vidalia Brands Inc. was started by Sandra Bland over ten years ago offering Vidalia® sweet onion flavored condiments, sauces and salsas year-round. Vidalia Brands is recognized as an innovator in the Vidalia® sweet onion category and has been instrumental in the growth and popularity of the Vidalia® sweet onion.